Ann Arbor Area Transportation Authority, meet Aaata finchi, a large beetle endemic to Baluchistan and the only member of the genus Aaata. Who knew, that with the addition of that extra "A" to the local transit organizations' name they would share their name with a super cool beetle? Maybe we should start painting all the busses to look like these guys. There could also be a cute cartoon version of A. finchi that would appear in advertising spots and maybe even its own comic book. Really the marketing possibilities are endless. If you're listening to this Quack!Media, I expect to get a cut of the profits for coming up with this idea.
Image via Coleop-Terra