I'm not the biggest sports fan, but I do like angry rants. From Michigan Radio and John Bacon:
To create a new logo, they could ask some corn-fed rubes like you and your friends, but you would probably do something stupid like draw on the Big Ten's 115-year history and come up with something simple, honest, and authentic. Or you might just pay some art student a hundred bucks to make a new logo, like Nike did, and end up with some swoosh-looking thing, which no one remembers.
Having come up with the perfect logo, it was time for brain trust of the Big Ten to work its magic on the names for the new divisions. Now, you, being an domestic-car driving moron, might have come up with such prosaic titles as East and West, Lakes and Plains, or maybe even Schembechler and Hayes, who actually existed.
You can read or listen to the whole piece on the link above. Image via Big Ten